IPTV, or Internet Protocol Television, delivers television content and other video related services over an Internet Protocol (IP) network as an alternative to traditional cable TV or satellite television.
Market Size
The global IPTV market was valued at USD 68.78 billion in 2023 and is projected to grow from USD 79.86 billion in 2024 to USD 276.38 billion by 2032. The market has seen rapid expansion in recent years, increasing from $160.44 billion in 2024 to an estimated $187.01 billion in 2025. It is projected to reach a size of $359.7 billion by 2029.
Drivers and Trends
Key drivers include the emergence of 5G networks fueling IPTV market and integration with OTT platforms. The rapid rollout of 5G networks is expected to accelerate the adoption of IPTV services across the globe.
Specific trends include:
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AI Integration: AI will analyze user preferences and offer exactly those movies, series or shows that may be interesting to a particular viewer.
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4K/HDR Adoption: By 2025, 4K will be the standard for IPTV content. HDR technology will also become more popular.
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Hybrid Models: Hybrid models that combine traditional IPTV and OTT services will become more and more popular.
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Cloud Technologies: By 2025, cloud technology will become a key element for IPTV operators.
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Multi-Screen Access: By 2025, multi-screen and cross-platform solutions will be the standard for IPTV operators.
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Interactive TV: Operators will actively implement interactive TV features, which will make content viewing more convenient and personalized.
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Enhanced Security: IPTV content security 2025 will therefore remain a key focus for operators.
Major Companies
The market features major companies including Google LLC, Microsoft Corporation, Amazon Web Services (AWS), Intel Corporation, International Business Machines Corporation (IBM), Cisco Systems Inc.
Piracy Threat
A major restraint is piracy and copyright infringement which can lead to legal issues and negatively impact content creators and providers. In the Nordics, illegal IPTV is growing fast with over 1.5 million households now subscribing. These services provide illegal access to thousands of TV channels and streaming platforms at a low cost. Users cite subscription fatigue and the desire for broader access — especially to live sports and international channels — at a lower price.
Globally, piracy is exploding. France’s Ligue 1 recently revealed almost €400 million in lost revenue and LaLiga estimates €600-700 million lost per year. The threat has industrialized, with piracy-as-a-service offering a complete illegal OTT platform that looks as professional as Netflix or Disney+. These operations are often run by organised criminal networks. Consumers also face cyber-risk: illegal services inject unknown ads and malicious banners, leading to stolen credentials, hacked devices or credit card fraud.
References
Fortune Business Insights. IPTV Market Size, Share & Industry Trends Report, 2032.
The Business Research Company. IPTV Industry Report 2025: Market Overview, Trends & Competitive Landscape. 29 May 2025.
Infomir. IPTV market trends 2025: What’s in store for users.
Abbatescianni, Davide. Illegal IPTV surges to over 1.5 million Nordic households, finds Mediavision’s 2025 Piracy Analysis. Nordisk Film & TV Fond, 19 Jun 2025.
Broadband TV News. Piracy is exploding – operators must move from reacting to preventing. 28 Nov 2025.
AI’s role in personalizing IPTV services could be a game-changer, but I’m also curious about how this will affect the privacy and security of user data as we move forward.