Since 2016, Instagrammers have supported Melbourne-based technology company Linktree in managing connections to its off-site material efficiently. The business provides one of Instagram’s most popular solutions to hyperlinks in posts, and many prominent Instagrammers utilize its app.
The first in our series on our favorite marketing tools is this Linktree review. No remuneration and no affiliate relationships are available to us. We just have a task to spread the word and assist small companies discover what they need to thrive.
Again and over, let us look at Linktree and how it may assist your company accomplish its objectives. Without more information.
For which purpose is Linktree used?
Instagram’s policy of not allowing links on posts is ingeniously based on Linktree. The idea is simple: you receive a brief link to your bio that navigates to a site with a list of all of the links you want to be active when you click. You may pick one from there and turn your viewers to the material you want.
For example, let’s suppose that in the last week you’ve been a food blogger and uploaded two recipes: spaghetti and baked potato. You have “like to receive organic” on every post, and you have to select which recipe to really include in your organic food without a product such as Linktree.
You only need one link using Linktree. When a user clicks on the link, links to both recipes will appear, such as:
Very clever. So, how does everything play for you, the company? Let’s look at how you can upload and run a page like this.
I found Linktree straightforward, fast to set up, and simple to utilize throughout my testing. The registration procedure takes only one minute and in less than five minutes I had my Linktree page ready for it.
Let’s take the example above to show their capacity and create a link to a fictitious cooking and health blog called Avocado A Day.
You need to start by entering your email and creating a password to register. From this page, you may enter the name of your company and a few classrooms in which it falls.
Then you will choose for the free plan or the paid PRO plan (we’ll get over the differences in greater depth later).
You are all set up and ready to begin adding links after that. In the right upper corner of the page you can see your linktree URL (which you put in your bio). You will see your page on the right.
Click the “Add New Link” button to start adding connections.
A tiny box with title and URL fields will be shown from there. You’ll see a few more symbols at the bottom of the box, but don’t worry. When we examine the features in the PRO version, we take a closer look at them.
Just provide a title and URL to establish your first link, such as:
The modifications will appear in the preview window instantly. Just repeat the procedure to add another link:
Click on the green slider on the side of the input box if you wish to disable one of the links. It becomes gray and your connection is turned off.
Alternatively, the connection to the trash can button may be simply deleted.
We’ve got some connections, but it seems a little straightforward. Go to Settings for a little of customizing our site.
A few modification options are available on the settings page. An avatar may be uploaded and selected from nine color schemes/themes. Now, let’s modify some stuff.
Although we begin to come someplace, none of the topics included in the free plan truly suit our brand. We need to upgrade to the PRO plan in order to create something that is truly in line with our corporate identity.
Having stated this, let’s look at the price disparities.
Review of linktree: price
Linktree may be purchased in two price stages: a free plan and a $6/month PRO plan. Here are some of the strengths and disadvantages of both. They are separated.
The free plan will offer almost everything for basic or personal use: limitless links, some fundamental analytics, some basic customisation, a profile picture and the integration of the Amazon Influencer Programme.
The changes on the free plan are, however, very limited. Unfortunately. There are just nine color schemes to select from and you will not be very good with regard to brand consistency if you don’t utilize one of the nine choices currently in your branding.
In addition, there is no option to remove the embarrassing Linktree logo at the bottom of the pages. You can’t alter the font or button style This cuts into your real estate display and finishes with your links being drawn away.
The link page shows how many people clicked each connection on your lifetime page views. Just click on the symbol of analysis in the link box:
This is going to be introduced to you:
All in all, the free plan does the work, however due to the lack of adaptive choices it is a bad choice for companies. If you’re fortunate and your branding matches one of nine free color schemes you may make it work, but the Linktree watermark at the bottom of the screen still has to be addressed.
The PRO plan is a major improvement to the free plan. With PRO, you open more customization choices, detailed analysis of your links and many extremely helpful features, such as priority links, scheduling and thumbnails. Finally, you can get rid of the watermark of Linktree too.
Just go to the PRO page to upgrade:
Follow the upgrading instructions:
You will notice an immediate difference as soon as you provide your payment details: now the analytics box has a metric click.
At the bottom of the link boxes you may also utilize each of those little buttons. Let’s go through what they’re all doing.
Functions of the link
Leap links lead anyone clicking on your Linktree bio link, bypassing the site that you have put up. To establish the leap link as long as you want to remain active, you may use the timeframe. You may find this a helpful feature if you carry out a new offer such as a 50% off discount on your new recital book.
Be aware that your visitors will not be seen in the gray bar at the top of the preview – it is here simply to let you know that you have active jump links. Your visitors will not really view your page. Let’s turn off the jump connection for the moment so that the view of the display is less blocked.
Then, by clicking on the photo icon, we may add a thumbnail.
This may make finding the information they want simpler for your readers, particularly if you’re using the same picture as the article that presented the topic. Let’s see how the pictures look like:
We have the option of adding a priority link, moving to the right. This gives your link a motion effect to help distinguish it.
Sadly, since they are all movement effects, there is no way we can show you how the photos appear.
If you want to set a particular time frame for your link to become live, you may do so too. This may be helpful for links that only apply for a period, such as our sales.
Finally, the PRO Plan offers an enlarged perspective of the analysis:
Go to the settings page for information on what else the PRO plan provides.
First of all, you will notice the possibility of adding a title on a custom page. By clicking on the gear option next to colors, you may alter the font and change the designs of the buttons. The Linktree logo may now (at last) be hidden.
Let’s experiment with some of these settings and see what it all looks like.
An improvement, definitely. Whilst the customizing choices on the PRO package are much better, I found them still a little underworldly. You may choose any color scheme that you like, and even download pictures, but you still do not have the option of typeface. Only 15 typefaces are available, and there is no option to add your own. If throughout the remainder of your branding you utilize a bespoke typeface, you have no chance.
Sadly, there is no means of changing the title, which is problematic, from the remainder of the content. I wanted the links to have a handwritten vibe for the hand-drawn emblem in this case, but the title would be much more striking. Linktree just cannot do that.
However, font types should be adequate for an intermediate landing page, which wouldn’t be reasonable to ask for $6 per month to customize the font level of Adobe Illustrator.
We’ve got an area for social connections going down. These appear at the end of your page as follows:
This is one I must forward to Linktree: the style on them looks excellent, for this sample page at least.
One of my favorite linktree features is the built-in Google Sheets, Mailchimp and Zapier API connection. To register individuals directly from Instagram for your mailing list is an excellent method to do it. Sadly, only MailChimp integration is currently accessible, but the others will soon be there. This is how it looks:
Below is a part that allows you to add custom SEO meta tags:
Finally, we have a Facebook pixel integration statistics area. If your Linktree traffic appears in Google Analytics as social traffic, you can also specify UTM settings here.
The PRO plan, in general, accomplishes what it needs to do and more. I would not hesitate to suggest this to companies seeking for a link directory on Instagram.
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Office 365 applications are not just Word, Excel and PowerPoint. Not only that. Office 365 is a collection of applications and services available online. This article is not intended to explain each application in detail, but rather to give you an overview of all the tools / services and show you their possibilities.
Microsoft Office 365 Facts
Work becomes mobile
Your employees all work on different media (PC, tablet, smartphone …) and different environments (Windows, Apple …). Office 365 gives them easy access to their work tools from any device, whether connected or offline.
Work becomes closely linked
Office 365 allows streamlined file sharing, co-publishing and document management, and their social media conversations.
Work becomes more collaborative
Collaboration is the value that Microsoft Office 365 brings. You can work in groups, work on documents at the same time, access data anytime, anywhere, your work tools are available 24 hours a day, and you can access shares.
Some key data
66% of employees use personal devices at work (Microsoft, 2017);
77% of SMEs use the cloud (Microsoft, 2017);
54% of SMEs put safety first;
One in five SMEs are victims of cyber attacks every year.
What is Microsoft Office 365?
Office 365 is a cloud-based subscription service (hosted on an external server) that brings together all the services and tools that are best suited to new ways of working to help you grow your business.
For example, Office 365 allows all users to create and share documents from anywhere and any device (smartphone, tablet, computer), benefiting from professional mailboxes, instant messaging programs, creating presentations, organizing online meetings or creating team websites .. .
With the power of the cloud and multiple applications, Office 365 addresses the needs of mobility, real-time communication / collaboration, productivity, and data security.
What benefits of Microsoft Office 365?
Benefits of Microsoft Office-365
Microsoft’s goal is to provide modern and effective tools to large companies (small businesses, small and medium-sized businesses, large customers …) to enable them to optimize their organization, especially focusing on this. What really matters is cost optimization, customers Loyalty, human resources, R & D …
63% of employees move at least once a week (Source: Microsoft);
No matter where you are (on the go, in the office …), you can access all Microsoft Office 365 applications and your data and tools online or offline.
Security and reliability
In France, 96% of SMEs believe they benefit from the increased security provided by the cloud (Source: Microsoft);
Store all your documents in a cloud in a secure space. You no longer risk losing data and you still control access.
Read: Microsoft: France’s data center is operating!
50% of users use more than 3 different devices in a day (Source: Microsoft);
You can access all your documents at any time from any device (PC, Mac, iPhone, iPad, Android smartphones and tablets, Windows Phone, Windows tablets …).
Variable cost structure
More and more companies want to reduce spending on infrastructure and software (Source: Microsoft)
Office 365 subscriptions can be reported as operating expenses rather than capital expenses. The monthly cost is predictable.
94% are overwhelmed by the amount of information received. It is therefore necessary to know how to handle and share it in a relevant way (Source: Microsoft);
Use real-time communication tools to improve collaboration within your company.
Focus on core business
84% of SMEs said that choosing a cloud service allows them to invest time and money in development and innovation (source: Microsoft);
Always updated office version thanks to a simplified management console for easy user management.
The Office 365 portal brings together all the services available to your business in your Microsoft Office 365 subscription. With the Office 365 portal, you can easily find all the services and tools available.
What are Office 365 tools?
Based on the selected quote, Office 365 includes the most well-known tools such as Word, Excel, Outlook, OneNote, Publisher, OneDrive Enterprise or Access. You probably know most. That’s why we won’t discuss these applications too much in this article. If you choose Office 365, you will always get the latest software version without worrying about automatic updates. Interesting, isn’t it?
4.2- OneDrive for Business
OneDrive for Business (equivalent to Dropbox) is Microsoft’s professional cloud computing service that lets you store files, share files with others in your organization, and access file devices (Android or iOS) from anywhere and be ready to use. You can also share files and data with people outside your company.
Unlike OneDrive, which is free personal storage space, OneDrive Enterprise is perfect for small and medium businesses, ETI, and large customers. Connect to Office 365 and you will benefit from 1TB storage and OneDrive Premium features: Office for PC and Mac, enhanced security, temporary shared links, file restoration, offline folders, network detection (ransomware) attacks and recovery Wait. To explain further, I invite you to read about the benefits of OneDrive for Business.
SharePoint Online is one of the applications available in Office 365. Unlike SharePoint Server deployed on your own server, SharePoint Online is hosted in the cloud. This collaboration tool makes it possible to create team sites, intranets or extranets.
It can also be used as an electronic document management (EDM) tool. SharePoint Online is open to everyone outside the company, encouraging them to collaborate and communicate with customers. For further explanation, I suggest you read the article about the benefits of SharePoint Online.
4.4-Exchange Online and Outlook
Exchange Online is a cloud-based, cloud-based mail server for professionals, and the email client connected to it is Outlook. Unlike Outlook, Exchange Online does not download. Note that it is possible to configure multiple email addresses.
By choosing Outlook, you will have multiple features: professional inbox, powerful calendar solution, task list, contact database, spam protection, email encryption, email archiving, spam protection against online threats and more
4.5- Skype for Business
Unlike the free version (a version everyone knows) that is perfectly suitable for small businesses under 20, Skype Business is ideal for small and medium businesses, ETI, and large customers. This intuitive collaboration tool can greatly encourage interaction among company employees.
Here are some features: online meetings (up to 250 participants) / video conferencing, instant messaging, audio and video calls, desktop and file sharing, remote access … To learn more, I will provide you an invitation to discover Articles on the main collaboration features of Skype for Business.
Microsoft Teams, officially launched in April 2017, is a team messaging tool designed to provide an alternative to Slack. This collaboration platform has been integrated with all Office 365 applications (such as Skype, Word, Excel, OneNote, SharePoint, etc.), which gives it a considerable advantage.
For example, this tool can create private / public discussion threads by team, project, or topic. For each thread, you can share documents, chat, and receive notifications from other applications. All in all, all of the team’s conversations, content and applications are collected in the Microsoft team.