Gen Z Designers Made It Big on Depop. Now They’re Graduating.

On Depop, most of her interactions with clients occurred solely once they needed to purchase one thing, Ms. Lopez stated. However on Instagram, she stated, she may share extra private moments from her life by options like Tales — which individuals use to put up images and movies that disappear after 24 hours — so “individuals get a really feel of who I’m and who they’re shopping for from.”

Ms. Lopez nonetheless spends extra time on Depop, the place she has 30,000 followers, in contrast with fewer than 1,000 on Instagram. Her best-selling merchandise, a $58 mesh halter prime with embroidered flowers, went viral on Depop this yr, profitable her store adulation from clients in feedback and critiques.

Different Gen Z designers are spending far much less time on their Depop retailer lately. Desireé Zavala, 23, from Caguas, Puerto Rico, branched out to Instagram final yr after gross sales for her Depop store, Acutely aware Brat, sagged. (The store’s identify is a nod to Bratz dolls.)

Ms. Zavala stated she now most well-liked Instagram, the place instruments similar to Reels, which permits customers to create brief video montages, have let her ask clients for suggestions, showcase outfits and tease new objects. She stated she was not capable of talk with clients that method on Depop.

Depop “appears like social media, nevertheless it doesn’t really feel like social media to me as a result of I don’t really feel like I can join with anybody there, so it’s simply strictly enterprise,” she stated.

Ms. Zavala has about 14,000 followers on each Instagram and Depop. Whereas 90 p.c of her gross sales come from Depop, her Instagram feed is livelier. She just lately posted a photograph of a red-and-black lace camisole, captioned “hOT GotH SumMer,” incomes about 3,000 likes on Instagram and simply 100 likes on Depop.