Interpretation of Growth

Because of the fast-paced digital world, growth must be rapid, yet effective hacks may be discovered to accomplish this in a lower-cost way.

Start-ups have been capturing the imagination of the corporate world. It’s just recently that some of the world’s biggest companies, like Apple, Amazon, Alphabet (Google), Microsoft, and Facebook, were all startups. They’ve been well covered, in terms of literature about them and their founders; the success of their endeavors has been praised, and methods for growing their business have been researched. This grand aspiration that every capable entrepreneur has dreamed of has been inspired by the motivational tales of prior success. Innovative businesses are doing the same in India, identifying pain areas and developing ground-breaking solutions. Many of them have folded up, but a few of them have expanded greatly. In spite of these successes, a new venture explosion in the nation has been embraced by local and worldwide investors as well as government support. “The Start Up India; Stand Up India” program started by the Narendra Modi administration, which was introduced to encourage entrepreneurship, is among the finest possible examples.

Master Growth Hacking, written by digital marketers Apurva Chamaria and Gaurav Kakkar, promises to be a useful handbook for anybody looking to participate in the start-up ecosystem or just want to learn more about it. It is a how-to guide on acquiring and retaining customers with straightforward explanations of how to achieve customer growth, featuring various types of companies, founders’ tips, and tactical analysis on growing quickly via understanding and implementing product strategy, data analytics, and successful marketing, all resulting in quickly-acquired customers and sustained loyalty. To assist business owners with getting on their feet, the authors have furnished a plan for creating a growth hacking team.

All of these options may assist settle a major disagreement: whether expansion or sustainability is the most important factor. Fast, aggressive expansion is important in the digital world, but a business should not need to spend an excessive amount of money on that growth. In addition, another method to go about it is by using growth hacking. Sanjeev Bikhchandani, founder of Info Edge Co, writes in his introduction, “Growth hacking is about a mentality, tiny but important and sometimes counterintuitive interventions that are part of an organization’s lifeblood.” Every chapter of the book is packed with a business case study, founder’s interview, and explanation of a certain growth hacking element, and each is worthwhile. One of the business leaders that helped drive their business to the next level, such as Zomato, IndiaMART, ShopClues, UrbanClap, Paisabazaar, Furlenco, FusionCharts, WittyFeed, and UpGrad, is sharing how they drove strategy when their business was growing.

However, marketing is important. In the middle of the book, the writers include a mention of a Microsoft research that claims human attention spans (which is eight seconds) are less than those of goldfish (nine seconds). “If marketers fail to grab a visitor’s attention in the first eight seconds of her stay, she will then be more likely to seek the information she needs elsewhere,” the research warns. Online marketing, like all marketing, is filled with opportunities for advancement. This advancement includes developing unique content and messaging that engage audiences and giving them a clear path to take. In addition, several recommendations exist to improve the print advertising campaign’s effect. “FusionCharts co-founder and CEO Pallav Nadhani discusses print ad difficulties the business encountered and how FusionCharts still sees print advertising as part of their growth hacking plan.”

The book offers great, practical advice that has benefited Indian tech success stories, whose reach has skyrocketed as a result of building a large client base. You will, however, be surprised to learn that a few tricks cannot be found here that help a new company become successful. Another author has a related thought that you should consider as a business owner: put a cap on growth hacking strategies that may impact your sales. The almighty dollar!

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