Inside Elon Musk’s Big Plans for Twitter

Elon Musk has by no means been accused of dreaming small. He has reinvented at the very least two industries with Tesla, his digital automobile firm, and SpaceX, the rocket firm — and now his ambitions are carrying over to his $44 billion acquisition of Twitter.

Mr. Musk, the world’s richest man, has offered a pitch deck to buyers in current days outlining his grand — some would possibly say unimaginable — plans for Twitter and its monetary targets. The New York Instances obtained the presentation. Right here’s a peek into what Mr. Musk sees for the social media service within the years forward.

In his pitch deck, Mr. Musk claimed he would enhance Twitter’s annual income to $26.4 billion by 2028, up from $5 billion final 12 months.

Beneath Mr. Musk, promoting would fall to 45 % of whole income, down from round 90 % in 2020. In 2028, promoting would generate $12 billion in income and subscriptions almost $10 billion, in accordance with the doc. Different income would come from companies akin to knowledge licensing.

Twitter would herald $15 million from a funds enterprise in 2023, in accordance with the doc, which might develop to about $1.3 billion by 2028. The corporate’s funds enterprise at present, which incorporates tipping and purchasing, is negligible. There was hypothesis that Mr. Musk could introduce fee talents to Twitter on condition that he helped popularize PayPal, the digital funds service.

With all of those adjustments, Mr. Musk anticipates he can carry Twitter’s common income per person — a key metric for social media corporations — to $30.22 in 2028 from $24.83 final 12 months, in accordance with the doc.

Mr. Musk anticipates Twitter’s whole variety of customers will develop from 217 million on the finish of final 12 months to just about 600 million in 2025 and 931 million six years from now. Most of that progress will come from Twitter’s ad-supported enterprise, together with Twitter Blue, for which customers pay $3 a month to customise their expertise on the app. In keeping with the pitch deck, Mr. Musk expects 69 million customers of Twitter Blue by 2025 and 159 million in 2028.

Included in Mr. Musk’s whole person estimates are what look like subscribers to a brand new product referred to as X, which might have 104 million customers in 2028, in accordance with the doc. The doc didn’t element what X Subscribers was, however Mr. Musk has hinted at introducing an ad-free expertise on Twitter. The X Subscribers product reveals up on the pitch deck in 2023, with 9 million customers anticipated in its first 12 months.

By 2025, Mr. Musk anticipates Twitter can have 11,072 workers, in accordance with the doc. That may be up from round 7,500 at present.

However in between, Mr. Musk expects the quantity to fluctuate, rising to 9,225 workers in 2022, then declining to eight,332 in 2023 earlier than rising once more. Mr. Musk is prone to shed staff as a part of his takeover, earlier than bringing on new expertise in engineering, an individual with data of the scenario stated. Inventory-based compensation prices are additionally anticipated to rise to simply over $3 billion by 2028, from $914 million in 2022.

Twitter will add about $13 billion of debt as a part of Mr. Musk’s buyout plan. However he expects to pay that debt down as free money movement — a measure of how a lot cash an organization has to service its debt — is ready to develop to $3.2 billion in 2025 and $9.4 billion in 2028, in accordance with the pitch deck. Free money movement would rise at the same time as working bills and prices additionally rose, in accordance with the doc.

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